Unit 32 assignment 2

Task 1

My ident will feature one character who will be a superhero. The reason for this is because of my passion for comic books, it is the industry I wish to get into and I feel I know how to design appealing characters. I plan on the character’s face being cover as this way the face will not require animation, or appear strange in a static position. The power of the character will be fire as my personal favourite superhero has this ability, in order to make this different and an inspiration rather than a copy I plan on making my fire blue. This effect will hopefully be done on After Effects. The character will have a flame pattern on different parts of his costume including the mask. To match my logo the character will be called Cosmic Flame.

The colours that will make up my ident are blue, orange, white and black. Blue will be the main colour, appearing for the flames and the character’s costume in different shades to give the illusion of a shadow. Along with being my favourite colour blue is also a primary colour, making it eye-catching. Orange will appear in the centre of Cosmic Flame’s logo as a fire emblem, the colour will also appear in my logo filling in the ‘Cosmic’ section. The reason for this is that I wish to swap around the colours as blue or green often represent science fiction and fire tends to be represented by orange, yellow and red. The background will be white in order for the character to ‘pop’ off the screen more and be eye-catching; white will be the second main colour on the hero’s costume as I feel the blue and white combination works well. Black will be used for definition on outlines, shading and the Kirby Krackle technique on the logo. Grey will also be on certain parts for shading and to break up the characters costume.

The aspect ratio will be in a 16:9 format, the reason for this is that it is the most commonly used current format. Using a different format would cause most displays to have a letterbox appearance shortening the screen. The only typography in the ident will be the logo which will have two different fonts. The first making up the ‘cosmic’ word will be the impact font which will make it bold and important, I have not yet decided what font will make up the ‘flame’ word but I plan on it being wavy like fire. The ‘cosmic’ word will have the comic book technique Kirby Krackle on it, the reason I will use it is that it will give the word energy.

I plan on the animation involving the character charging up his power, running towards the screen and swiping it. I want to do this as I feel it will make the ident like an action scene. However since I haven’t animated something like this before I might not do this and change plans. Instead I could have the hero in a pose as his power is animated around him ending up as my logo. The ident will last for around 15 seconds in order for the full animated sequence to be seen and have a quick pace as the character will be running. The other ident idea would have a slower pace but be around the same length.

The tone of the ident will be upbeat and colourful as those are the stories I enjoy in comic books. As the character will be drawn by me the audience can see my art style and abilities. The character has powers as I prefer this in superheroes. The target audience would like my ident to be appealing and I feel that an action style would be interesting and capture imagination.

Task 2 - Brief analysis

The brief requires me to create a motion ident that represents my skills and interests within the media industry. I would like to work within a comic book based profession because of this my ident is based around a superhero. I intend to make the character’s costume blue as it is a primary colour which can show importance as well as making the character stand out. To synergise with my website logo Cosmic Flame Media, the logo will be used at the end of the ident and the character’s power revolves around fire which I will also incorporate into their costume. My idea for the ident is that the character will stand statically in the middle of the screen, then he clenches his fist igniting it with fire. He then proceeds to run at the screen swiping it with his fist as it transitions into the logo. This will clearly show that my passion in media is superheroes and will also display my art style. The target audience for the ident is the company and because of this I should present my best ideas with what I am confident in doing. Along with this I plan on the content being appropriate for all ages as I have no reason to add mature content visually or audibly to the ident. The ident will be in the aspect ratio of 16:9 as that is the most commonly used ratio. The ident cannot be longer than 45 seconds and my ident will likely end up being under this as I am only focusing on one character performing one action.

Production schedule

17th - 18th November - Task 1 and character designs

19th November - Brief analysis

20th-21st Nov - Storyboards

22nd - 25th Nov - Create characters

26th - 29th Nov - Create ident and make effects

30th Nov - 11th December - Improvment time

Character designs and storyboards

My idea is for the character to begin in a static pose. Then he will ignite his fist with fire, he runs towards the screen swiping it with his fist. As his hand leaves the screen the fire is left there, as it fades a logo is left in its place.

The alternative design will feature the hero standing still the entire time in a different pose. Rather than him moving I plan on having the flames begin in the centre of the screen, from his arms and move outwards englufing the entire screen. Then like my first idea the logo is left behind as the fire fades.

These are the concept designs for the character and logo. I made the hero have a mask as I felt giving him a face would be harder to animate and look odd if there was no motion with the rest of the body. The second picture is a more detailed look at the character than the rough sketch. The third picture is a design of the logo with 'Kirby Krackle' surrounding it.

These are alternate powers I could have given the hero. The red and orange one still has fire powers but is a more iconic and traditional image of fire rather than a blue flame. The white and grey one has snow powers and the yellow and black has lightning. Each glove also hints towards the powers with red having wavy lines, white having icicles and lightning stikes on the yellow one. These idents would be similar to the ident where the hero stands still, instead of fire engulfing the screen however snow would pile up from the bottom of the screen upwards or the lightning would cover the screen until a logo would emerge.

Ident

Link to the finished ident.